Nunca te pares
A Memoir by the Creator of Nike
Phil Knight
La historia jamás contada detrás de Nike, la marca deportiva más icónica del mundo, narrada por su creador.
Phil Knight, director general de Nike, nos cuenta por primera vez la auténtica historia detrás de la empresa que fundó en 1962, que hoy en día factura más de 30.000 millones de dólares al año, y cuyo logo ha llegado a ser un símbolo global, el icono más ubicuo y reconocido en todo el mundo.
Todo comenzó con 50 dólares y una idea sencilla: importar calzado deportivo económico y de gran calidad desde Japón. Vendiendo esas zapatillas de deporte en el maletero de su coche consiguió facturar 8.000 dólares durante el primer año. Progresivamente, este pequeño negocio se convirtió en una start-up rompedora que revolucionó el mercado, creó una marca universal e innovadora y evolucionó hasta convertirse en el gigante actual.
En estas memorias sinceras y viscerales, Phil Knight relata los numerosos riesgos asumidos, los reveses sufridos y los incipientes éxitos, pero sobre todo la relación con sus primeros colaboradores y empleados, un grupo de inconformistas y luchadores que acabaron sintiéndose como hermanos. Juntos, animados por la fuerza de un objetivo común y una fe profunda en el espíritu del deporte, construyeron una marca que transformó todos los cánones establecidos.
Fecha de publicación
2016-04-26T00:00:00.000Z
2016-04-26T00:00:00.000Z
Calificación de Goodreads
4.47
ISBN
9783898799928
Categorías
Recomendaciones
18
Recomendaciones
A refreshingly honest reminder of what the path to business success really looks like. – fuente
2016-04-26T11:19:17.000Z
In stores today, the most surprising business book I've read. Almost nothing on MJ, Bo or Tiger. And it's brilliant – fuente2017-02-25T00:00:00.000Z
The best book I read last year. Author Phil Night, co-founder and current chairman emeritus of Nike, Inc.. He is a very wise, intelligent and competitive fellow who is also a gifted storyteller. – fuente2020-11-27T18:17:12.000Z
I continue to be so inspired by the collectible assets @OnRallyRd acquires. I loved the book “Shoe Dog” about foundation of Nike. And to be able to own a small share in 1-of-12 original Moon Shoes is so amazing. Not too late to buy #MoonShoe – fuente2018-10-30T18:53:52.000Z
Oh wow!! Just finished reading this book. I strongly recommend it to anybody thinking of starting a business or facing the headwinds and turbulence of business. Candid and sobering
👇🏽 – fuente2019-10-14T13:49:07.000Z
If you haven't read it, it's really the best book about the history of globalization, and about the inherent challenges of financing a high-growth startup. At one point, they were growing too fast to get a bank loan. The bank wanted their top line to be growing slower. – fuente2018-08-11T15:41:44.000Z
Nike wanted a shoe called Aztec, but Adidas already had the name. Phil Knight and his vp:
“Who was the guy who kicked the shit out of the Aztecs?” he asked. “Cortez,” I said. He grunted. “Okay. Let’s call it the Cortez.”
One of the best biz books ever: – fuente2019-12-15T16:09:25.000Z
Shoe Dog by Phil Knight is the best book I've ever read by a CEO
The Ride of a Lifetime by Bob Iger is just as good
This might be the best book about leadership I've ever read
It was fantastic and far more honest than I would've expected – fuente2022-03-26T21:30:36.000Z
2) This book was phenomenal! I LOVED it. I had no idea the Nike story was so interesting.
It's a story about bootstrapping, adversity, finding inspiration abroad, dealing with competition, and perseverance.
This is a book that everyone - incl non-entrepreneurs - would enjoy. – fuente2019-05-15T11:34:27.000Z
@TheStalwart I have written seven books. How much a book sells and how good the book is are only loosely correlated. The best recent book I have read on business is Shoe Dog by Phil Knight. The best collection of business books are those written by Michael Mauboussin. – fuente2019-09-12T02:41:50.000Z
This book is awesome. I also can’t believe Nike was almost named “Dimension Six” instead. – fuente2019-05-11T20:46:51.000Z
This book was recommended to me by my Middle School going kid and @WarrenBuffett
Inspiring Read. – fuente