Mark Suster

Explore the fascinating history of American capitalism with Americana, a gripping and original narrative that takes readers on a 400-year journey of innovation and ambition. From the Mayflower to the Internet, learn about the Next Big Things that drove American progress, including the telegraph, railroad, guns, banking, flight, and mobile technology. Author Bhu Srinivasan brilliantly reframes events, people, and trends through the prism of capitalism, revealing unexpected connections and shedding new light on American enterprise. Entertaining, eye-opening, and sweeping in its scope, Americana is a must-read for anyone interested in understanding the history of modern America.

Una historia exhaustiva del comercio en el mundo –desde Mesopotamia en 3000 a.C. hasta la tormentosa globalización de hoy en día- que explora con brillantez el pasado abigarrado y beligerante del comercio, y aporta nuevas perspectivas de su futuro. Adam Smith escribió que el hombre posee “una propensión” innata “a comerciar, hacer trueques e intercambiar unas cosas con otras”. Pero ¿cómo es posible que el comercio evolucionara hasta el punto que nosotros mordemos una manzana del otro lado del mundo como si fuese la cosa más natural? El autor comienza la narración en la antigua Mesopotamia y acaba en la era moderna de los televisores de Taiwan y las camisetas de China.

This memoir tells the story of Steve Martin's rise to fame as a stand-up comedian in the mid-seventies, ultimately becoming the biggest concert draw in history by 1978. It's a candid and spectacularly amusing account of the sacrifices, discipline, and originality that made Martin an icon, informed by his experiences at Disneyland, the Bird Cage Theatre and Knott's Berry Farm. He also provides a portrait of the era of free love and protests against the Vietnam War, and the transformative new voice of Saturday Night Live in the seventies. Completing the memoir are photographs never seen before. Born Standing Up is a superb testament to one of the greatest and most iconoclastic comedians of all time.

When Stephen Covey first released The Seven Habits of Highly Effective People, the book became an instant rage because people suddenly got up and took notice that their lives were headed off in the wrong direction; and more than that, they realized that there were so many simple things they could do in order to navigate their life correctly. This book was wonderful education for people, education in how to live life effectively and get closer to the ideal of being a ‘success’ in life. But not everyone understands Stephen Covey’s model fully well, or maybe there are some people who haven’t read it yet. This is definitely true because we still see so much failure all around us. Now, I am not saying that by using Covey’s model, or anyone else’s model for that matter, you can become a sure-shot success, but at least we should have seen many more successes around us already judging by the number of copies the book has sold! So, where is the shortcoming? There are two main problems here, and we are talking only about the people who have read the book already. The first problem is that most people are too lazy to implement the ideals of Stephen Covey in their lives. They consider his masterpiece of a book as a mere coffee-table book or a book that you use for light reading when you are traveling and then forget all about it. They do not realize that this book contains life-changing information. Or, they take the information and do not make the effort to actually utilize it so that it becomes knowledge for them. The second problem is that a lot of people have a myopic view of Covey’s ideals. These are people who are impressed by the book already. If you ask them what the seven habits are, they can rattle them off end to end, but then they miss the larger picture. They do not understand that Covey was trying to tell more than he wrote in words. There are hidden implications in this book, yes, and a lot of people have just failed to see through them. That is what we are trying to do. We are trying to show you how Covey’s book, or rather, his model, was a complete model in itself. There was nothing amiss about it. If you implement it, there should be no aspect of your life that should go untouched. The only thing is that you have to understand these ideals and try to implement them in your life. But, before we barge into that area, it is extremely important to understand what these ideals are. What was the model that was propounded by Stephen Covey in his mega-famous book? We shall begin by trying to understand his model first, and then interpret it in such a way that it pertains to every aspect of our life

El dilema de los innovadores presenta una serie de principios para lograr capitalizar a favor el fenómeno de la innovación abrupta. Estos principios ayudarán a los managers a determinar en qué ocasiones resulta más adecuado no escuchar a sus clientes, cuándo invertir en el desarrollo de productos de escaso rendimiento que proporcionen inicialmente márgenes reducidos.

La historia jamás contada detrás de Nike, la marca deportiva más icónica del mundo, narrada por su creador. Phil Knight, director general de Nike, nos cuenta por primera vez la auténtica historia detrás de la empresa que fundó en 1962, que hoy en día factura más de 30.000 millones de dólares al año, y cuyo logo ha llegado a ser un símbolo global, el icono más ubicuo y reconocido en todo el mundo. Todo comenzó con 50 dólares y una idea sencilla: importar calzado deportivo económico y de gran calidad desde Japón. Vendiendo esas zapatillas de deporte en el maletero de su coche consiguió facturar 8.000 dólares durante el primer año. Progresivamente, este pequeño negocio se convirtió en una start-up rompedora que revolucionó el mercado, creó una marca universal e innovadora y evolucionó hasta convertirse en el gigante actual. En estas memorias sinceras y viscerales, Phil Knight relata los numerosos riesgos asumidos, los reveses sufridos y los incipientes éxitos, pero sobre todo la relación con sus primeros colaboradores y empleados, un grupo de inconformistas y luchadores que acabaron sintiéndose como hermanos. Juntos, animados por la fuerza de un objetivo común y una fe profunda en el espíritu del deporte, construyeron una marca que transformó todos los cánones establecidos.

Por qué los juicios morales no surgen de la razón sino de los instintos. En unos tiempos como los actuales, de enorme polarización política, resulta inevitable hacernos una pregunta: ¿por qué no podemos llevarnos bien? Seamos de derechas o de izquierdas, demasiadas veces tenemos la sensación de que nuestro adversario, además de oponerse a nosotros, no entiende en absoluto nuestras posturas y ni siquiera lo intenta. Eso hace que las divisiones sociales se estén consolidando, el debate público se convierta en un griterío y que en su mayoría los ciudadanos crean que sólo ellos están en lo cierto.Muchas personas, guiadas por razones morales que en realidad no son fruto de la razón, sino de un tribalismo parcialmente innato, son incapaces de entender que tanto los progresistas como los conservadores o los liberales, los creyentes y los ateos, tienen parte de razón; el conflicto moral les impide verlo.