How to Measure AnythingFinding the Value of Intangibles in Business
Douglas W. Hubbard - 2007-08-03 (publicado por primera vez en 1985)
Calificación de Goodreads
Discover how to measure anything with this practical guide that challenges common misconceptions about measurement and measurement methods. Learn how to measure a variety of intangibles, including customer satisfaction, organizational flexibility, technology risk, technology ROI, and more. This new edition includes updated material and new measurement methods, making it a valuable tool for risk management and improving customer satisfaction.