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Harry McCracken

Recommended Books

Harry McCracken is technology editor for Fast Company and the founder of Technologizer, a website about personal technology. He was an editor at large for Time, covering technology, from February 2012 to June 2014.
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On the Firing Line book cover
On the Firing Line
My 500 Days at Apple
Gil Amelio, William L. Simon - 1999-04-07 (first published in 1998)
Goodreads Rating
In "On the Firing Line: My 500 Days at Apple," Gil Amelio shares his gripping and fast-paced recollection of being CEO at Apple Computer. Amelio takes us on a journey through the tumultuous days he faced after taking over, including a sham compensation package, financial and organizational struggles, and creative obstacles. He also delves into a company that continually undermines its own best efforts. This frank and revealing memoir offers insights into the inner workings of Apple and is a must-read for anyone interested in the politics of today's digital economy.
Harry McCracken
@jimmyalto His book on his brief time at Apple is a surprisingly good read.      source
Tandy's Money Machine book cover
Tandy's Money Machine
How Charles Tandy Built Radio Shack into the World's Largest Electronics Chain
Irvin Farman - 1993-08-15
Goodreads Rating
a business history of Radio Shack and the man who built it...
Harry McCracken
@MediaHistoryNow @LeapingRobot There’s already one quite good book, TANDY’S MONEY MACHINE, but it doesn’t go all the way up to the sad later years.      source
Atari Inc. book cover
Atari Inc.
Business is Fun
Curt Vendel - 2012-11-25
Goodreads Rating
Uncover the incredible history of the company that revolutionized video games with Atari Inc. - Business is Fun. This extraordinary book took almost 8 years to create and is packed with thousands of researched documents and hundreds of interviews, including access to materials never before seen. With almost 800 pages and nearly 300 pages of rare, never before seen photos, memos, and court documents, readers will learn all the behind the scenes stories surrounding the creation of Atari’s iconic games and products. Discover the fascinating story of Steve Jobs’s time at Atari, the creation of Atari’s own research facility, and much more. Don't miss out on this insightful read, perfectly capturing the essence of the company that created fun for millions.
Harry McCracken
Very sad news. “Atari Inc.: Business is Fun” is a great book.      source