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Contagious

Why Things Catch On

Jonah Berger

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular? If you said advertising, think again. People don’t listen to advertisements...
Publish Date
2016
May 3
First Published in 2013
Goodreads rating
3.96
ISBN
9781451686586
Recommendations
1
Recommendations
Sep 15, 2019
@j1berger @simonsinek @tferriss @ThisIsSethsBlog @garyvee @GuyKawasaki Contagious is a fantastic book!      source