Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-up...

Successful Habits of Visionary Companies (Good to Great)

Built to Last

Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat's billion-dollar global...

Secrets to Building Successful Brands in a Digital World

The Ad-Free Brand

What fuels long-term business success? Not operational excellence, technology breakthroughs, or new business models, but management innovation—new ways of mobilizing talent, allocating resources, and formulating strategies. Through history, management innovation has enabled companies to cross new performance thresholds and build enduring advantages...

The Future of Management

Meet George Mahoney, designer of refrigerators and a real middle-of-the-road kind of guy. Even his wife describes him as "passive-passive." What changes all this is the arrival of a new office mate, the youthful Niagara Spense. A six-foot, near-sighted scientist--whose personality makes up for her fashion sense--Niagara seeps into George's life and...

The Frequency of Souls

To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.The ChallengeBuilt to Last, the defining management study...

Why Some Companies Make The Leap and Others Don't

Good To Great

From e-mailing Congress to watching the latest pictures from the Hubble telescope to checking out the FBI's 10 most wanted list, The Great American Web Book shows readers how to make the most of this incredible resource--paid for their tax dollars....

Treasures of the U.S. Government on the World Wide Web

The Great American Web Book

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, a...

The Battle for Your Mind

Positioning

NATIONAL BESTSELLER - "A startling vision of what the cycles of history predict for the future."--USA Weekend William Strauss and Neil Howe will change the way you see the world--and your place in it. With blazing originality, The Fourth Turning illuminates the past, explains the present, and reimagines the future. Most remarkably, it offers an utt...

An American Prophecy - What the Cycles of History Tell Us About America's Next Rendezvous with Destiny

The Fourth Turning

With a new introduction by the authorWarren Bennis's formative years, in the 1930s and '40s, were characterized by severe economic hardship and a world war that showcased the extreme depths and heights to which leaders could drive their followers. Today's environment is similarly chaotic, turbulent, and uncertain. On Becoming a Leader has served fo...

On Becoming a Leader

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific br...

Strategic Brand Management

What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes ...

Eight Principles for Achieving Brand Leadership in the Twenty-First Century

A New Brand World

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something...

What Consumers Really Want

Authenticity

Losing his arm in an Alaskan machinery accident, Ed Flannigan moves to Oregon, where he confronts New Age colonists, organic farmers, and a cranky guardian angel who resides in a peach tree. Tour....

Free Fall of Webster Cummings

The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the late...

The One to One Future

Jason Dessen is walking home through the chilly Chicago streets one night, looking forward to a quiet evening in front of the fireplace with his wife, Daniela, and their son, Charlie—when his reality shatters.- - -'Are you happy in your life?'Those are the last words Jason Dessen hears before the masked abductor knocks him unconscious. Before he aw...

A Novel

Dark Matter

More than just a how-to book for the 21st Century, Re-imagine! is a call to arms -- a passionate wake-up call for the business world, educators, and society as a whole. Focusing on how the business climate has changed, this inspirational book outlines how the new world of business works, explores radical ways of overcoming outdated, traditional com...

Re-Imagine! Business Excellence in a Disruptive Age

The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Ot...

Dark Matter

A Novel

Blake Crouch