17 books on the list
Number of Articles
Re-Imagine! Business Excellence in a Disruptive Age
Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat's billion-dollar global...
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific br...
Recommended byTony Robbins
Recommended byRay Dalio
Free Fall of Webster Cummings by Tom Bodett
On Becoming a Leader by Warren Bennis
Authenticity by James H. Gilmore
Megatrends by John Naisbitt
The Frequency of Souls by Mary Kay Zuravleff
The Great American Web Book by Raphael Sagalyn