A New Brand WorldEight Principles for Achieving Brand Leadership in the Twenty-First Century
Scott Bedbury - 2003-02-25 (first published in 2002)
Learn the secrets of successful branding in A New Brand World. Scott Bedbury, the mastermind behind Nike and Starbucks, shares the principles that propelled these companies to the top of their industries. With anecdotes from his own experiences and case studies from other branding efforts, including Harley-Davidson and Disney, Bedbury offers practical advice for keeping any business on top.