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To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.The ChallengeBuilt to Last, the defining management study...
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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, a...
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Re-Imagine! Business Excellence in a Disruptive Age
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More than just a how-to book for the 21st Century, Re-imagine! is a call to arms -- a passionate wake-up call for the business world, educators, and society as a whole. Focusing on how the business climate has changed, this inspirational book outlines how the new world of business works, explores radical ways of overcoming outdated, traditional com...
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Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat's billion-dollar global...
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Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-up...
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Strategic Brand Management
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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific br...
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The Future of Management
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What fuels long-term business success? Not operational excellence, technology breakthroughs, or new business models, but management innovation—new ways of mobilizing talent, allocating resources, and formulating strategies. Through history, management innovation has enabled companies to cross new performance thresholds and build enduring advantages...
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The Fourth Turning
An American Prophecy - What the Cycles of History Tell Us About America's Next Rendezvous with Destiny
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NATIONAL BESTSELLER - "A startling vision of what the cycles of history predict for the future."--USA Weekend William Strauss and Neil Howe will change the way you see the world--and your place in it. With blazing originality, The Fourth Turning illuminates the past, explains the present, and reimagines the future. Most remarkably, it offers an utt...
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Tony RobbinsThe future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Ot...
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Ray DalioA New Brand World
Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes ...
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The One to One Future
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The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the late...
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Free Fall of Webster Cummings by Tom Bodett
On Becoming a Leader by Warren Bennis
Authenticity by James H. Gilmore
Megatrends by John Naisbitt
The Frequency of Souls by Mary Kay Zuravleff
The Great American Web Book by Raphael Sagalyn