Built to Last
Successful Habits of Visionary Companies (Good to Great)
Learn from the strategies of 18 successful companies, analyzed through a six-year study at Stanford University's Graduate School of Business. Discover the secrets that set these exceptional and long-lasting companies apart from their competitors, and how to apply these practical concepts to your own business ventures. Built to Last is a master blueprint for building organizations that will thrive for years to come.
First Published in 1994
2009-06-21T00:00:00.000ZThe idea here is that great companies aren't afraid to have strong values. In fact, their cult-like values are what make them stand out from the norm. – source
2001-01-31T00:00:00.000ZMy favorite business book is Built to Last. – source