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Built to Last

Successful Habits of Visionary Companies (Good to Great)

Jim Collins

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-up...
Publish Date
October 26
Goodreads rating
Jun 21, 2009
The idea here is that great companies aren't afraid to have strong values. In fact, their cult-like values are what make them stand out from the norm.      source
Jan 31, 2001
My favorite business book is Built to Last.      source
Apr 11, 2019
4/ Built to Last. Jim Collins shows how central a distinct mission and culture are to many great and lasting companies - and how they can trump the “best practices” taught in business schools in the marketplace.      source