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Eating the Big Fish book cover

Eating the Big Fish

How Challenger Brands Can Compete Against Brand Leaders

Adam Morgan

Learn how challenger brands can compete against brand leaders with "Eating the Big Fish," a bestselling book written by Adam Morgan. This revised and expanded second edition features new interviews, case histories, and two new chapters. Discover a new typology of 12 different kinds of challengers and extensive updates to the main chapters. Improve your business strategy with a range of new exercises and supplementary downloadable information.
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Publish Date
1999-01-13T00:00:00.000Z
1999-01-13T00:00:00.000Z
Goodreads Rating
3.94
based on 703 ratings
ISBN
9780470238271
Categories
BusinessNonfiction
Recommendations
1
Recommendations
Vinod Khosla
Brand building for entrepreneurs trying to upset the incumbents.     – source
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