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Focus

The Future of Your Company Depends on It

Al Ries

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using re...
Publish Date
2005
September 27
First Published in 1996
Goodreads rating
4.05
ISBN
9780060799908
Recommendations
1
Recommendations
Mar 22, 2011
Focus by Al Reis is a excellent on branding, naming, and marketing.      source