Global CMO
Best Practice in Marketing Effectiveness & Efficiency Around the World
Greg Paull
Digital Transformation has changed the modern marketing playbook. As the landscape shifts, global marketers have to balance advancing unique organizational initiatives with the transformation of their entire sector. Many CMOs are spending more on technology than their Chief Information Officers (CIOs) or Chief Technology Officers (CTOs). In this ne...
Publish Date
2018-05-01T00:00:00.000Z
2018-05-01T00:00:00.000Z
Goodreads rating
4.5
ISBN
9781684018482
Recommendations
1
Recommendations
2018-06-24T21:25:15.000Z
I’ve enjoyed #GlobalCMO book by @gregpaull @ShufenGoh_ and been giving it to folks who need to understand changing marketing landscape. Features folks I admire like @maryamb of @hyatt; @RajaRajamannar of @mastercard; @lindaboff of @ge and others. Preview: – source