Best Practice in Marketing Effectiveness & Efficiency Around the World
Digital Transformation has changed the modern marketing playbook. As the landscape shifts, global marketers have to balance advancing unique organizational initiatives with the transformation of their entire sector. Many CMOs are spending more on technology than their Chief Information Officers (CIOs) or Chief Technology Officers (CTOs). In this ne...
2018-06-24T21:25:15.000ZI’ve enjoyed #GlobalCMO book by @gregpaull @ShufenGoh_ and been giving it to folks who need to understand changing marketing landscape. Features folks I admire like @maryamb of @hyatt; @RajaRajamannar of @mastercard; @lindaboff of @ge and others. Preview: – source