Global CMO
Best Practice in Marketing Effectiveness & Efficiency Around the World
Greg Paull
Global CMO delves into the topic of digital transformation in modern marketing, addressing how global marketers balance organizational initiatives with sector-wide advancements. The book features interviews with eighteen top CMOs from various sectors, including Coca-Cola, Bank of America, and Samsung. Readers will discover common threads, solutions, and best practices to stay ahead of the curve in an ever-changing industry. Recommended for anyone involved in global marketing.
Publish Date
2018-05-01T00:00:00.000Z
2018-05-01T00:00:00.000Z
Goodreads Rating
4.5
ISBN
9781684018482
Recommendations
1
Recommendations
2018-06-24T21:25:15.000Z
I’ve enjoyed #GlobalCMO book by @gregpaull @ShufenGoh_ and been giving it to folks who need to understand changing marketing landscape. Features folks I admire like @maryamb of @hyatt; @RajaRajamannar of @mastercard; @lindaboff of @ge and others. Preview: – source