Global CMOBest Practice in Marketing Effectiveness & Efficiency Around the World
Greg Paull - 2018-05-01
Global CMO delves into the topic of digital transformation in modern marketing, addressing how global marketers balance organizational initiatives with sector-wide advancements. The book features interviews with eighteen top CMOs from various sectors, including Coca-Cola, Bank of America, and Samsung. Readers will discover common threads, solutions, and best practices to stay ahead of the curve in an ever-changing industry. Recommended for anyone involved in global marketing.