Implementing Value Pricing
A Radical Business Model for Professional Firms
Ronald J. Baker
"Implementing Value Pricing" is a revolutionary guide for executives and partners in both small and large firms. This book offers a powerful blend of economic theory, customer orientation, value identification, service positioning, and pricing strategy, woven together with case studies and guidance for success. The author, Ron Baker, establishes a clear case for a value-based pricing revolution and calls for service providers to charge based on the value they provide, rather than the effort it takes. This must-have and comprehensive book provides a call to action for firms to align their interests with their customers and make their services more cost-effective and profitable.
Publish Date
2010-11-29T00:00:00.000Z
2010-11-29T00:00:00.000Z
Goodreads Rating
4.34
ISBN
9780470584613
Categories
Recommendations
1
Recommendations
2019-05-13T16:34:12.000Z
This is a book I foist on everyone. Way more fun to read than it looks, plus it has personal utility to designers and any other service provider:
Thinking about the rational for pricing services is a great place to start. – source