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Marketing Lessons from the Grateful Dead book cover

Marketing Lessons from the Grateful Dead

What Every Business Can Learn from the Most Iconic Band in History

David Meerman Scott

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, a...
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Publish Date
2010
August 2
Goodreads rating
3.79
based on 269 ratings
ISBN
9780470900529
Categories
BusinessNonfiction
Recommendations
2
Recommendations
Hiten Shah
Jan 23, 2021
Must-read sales and marketing books for startups.     – source
Jeffrey Shaw
Nov 12, 2019
I’m asked all the time what books I suggest. These are the best of the best. Links to each book are here #marketing #entrepreneur     – source
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