Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
David Meerman Scott
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, a...