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Marketing Lessons from the Grateful Dead

What Every Business Can Learn from the Most Iconic Band in History

David Meerman Scott

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, a...
Publish Date
2010
August 2
Goodreads rating
3.79
ISBN
9780470900529
Recommendations
2
Recommendations
Jan 23, 2021
Must-read sales and marketing books for startups.      source
Nov 12, 2019
I’m asked all the time what books I suggest. These are the best of the best. Links to each book are here #marketing #entrepreneur      source