Married to the Brand
Why Consumers Bond with Some Brands for Life
William J. McEwen
Discover the secrets behind why consumers bond with certain brands and not others in this must-read book for profit-obsessed marketers. Married to the Brand is packed with compelling discoveries and stories from a worldwide consumer database, exploring why emotional connections are crucial and how they can be measured and managed. Through the eyes of the consumer, not the marketer, this book reveals what companies must do to build enduring and profitable brand relationships that go beyond a first date. From the boardroom to the front lines, this book is a game-changer for building brand loyalty.
Publish Date
2005-11-01T00:00:00.000Z
2005-11-01T00:00:00.000Z
Goodreads Rating
3.31
ISBN
9781595620057
Recommendations
1
Recommendations
2020-07-30T00:27:24.000Z
@mokemonster What I recommend is you read Gallup’s book, Married to the Brand, which discusses the instrument and how they made it.
(Sauro didn’t do that, so he just made up how he thought it was used.)
If you still have questions, I’d be happy to get on a call and talk about it. – source