Search for books, people and lists
Read This Twice
HomePeopleBooksLibrariesSign In

Married to the Brand

Why Consumers Bond with Some Brands for Life

William J. McEwen

Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others. Looking through the all-important eyes of the consumer, it shows what companies must do to build enduring and profitable brand relationships.Companies spend millions of dol...
Publish Date
2005
November 1
Goodreads rating
3.29
ISBN
9781595620057
Recommendations
1
Recommendations
Jul 30, 2020
@mokemonster What I recommend is you read Gallup’s book, Married to the Brand, which discusses the instrument and how they made it. (Sauro didn’t do that, so he just made up how he thought it was used.) If you still have questions, I’d be happy to get on a call and talk about it.      source