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Not Born Yesterday book cover

Not Born Yesterday

The Science of Who We Trust and What We Believe

Hugo Mercier

Why people are not as gullible as we thinkNot Born Yesterday explains how we decide who we can trust and what we should believe--and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion--whether by religious leaders, politicians, or adve...
Publish Date
2020-01-28T00:00:00.000Z
2020-01-28T00:00:00.000Z
Goodreads rating
3.94
ISBN
9780691178707
Recommendations
2
Recommendations
2019-12-16T17:22:51.000Z
I loved this book. Clever, deep, fun to read, and it defends a very interesting claim. I hope psychologists give it the attention it deserves.      source
2020-10-19T01:43:42.000Z
A terrific & important book: *Not Born Yesterday*. As VO Key wrote half a century ago "Voters are not Fools". @hugoreasoning shows it's true in all other parts of life too.      source