Obsessed

Discover the secrets behind successful millennial brands like Casper, Allbirds, Sweetgreen, and Everlane in this must-read book by the cofounder and chief branding officer of Red Antler, the go-to branding and marketing company for startups. Learn how to embed brand as a driver of business success from day one, as Emily Heyward takes you behind the scenes of some of today's hottest new brands. From the love of travel to designed-to-be-deleted dating apps, discover the new principles of brand-building that are winning over today's customers.