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Obsessed

Building a Brand People Love from Day One

Emily Heyward

The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new millennial brands like Casper, Allbirds, Sweetgreen, Everlane, and more successfully build devoted fan followings right out of the gate.We're in the midst of a startup revolution, with new brands popping up ...
Publish Date
2020
June 9
Goodreads rating
4.13
ISBN
9780593084311
Recommendations
1
Recommendations
Mar 28, 2021
I have a new favorite branding book. If you're only gonna read one, read this one: Obsessed by @emilyheyward      source