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Peep Laja

entrepreneur
marketer

Recommended Books

9 books on the list
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Thinking in Bets
Making Smarter Decisions When You Don't Have All the Facts
Annie Duke - May 07, 2019 (first published in 2018)
Goodreads Rating
Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result.In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a p...
Peep Laja
Apr 06, 2021
Separate decisions from outcomes. A good decision might still end in an undesirable outcome, and a bad decision might work out great. This was a massive insight from the book "Thinking in bets". It changed my thinking about decision-making.      source
Obsessed
Building a Brand People Love from Day One
Emily Heyward - Jun 09, 2020
Goodreads Rating
The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new millennial brands like Casper, Allbirds, Sweetgreen, Everlane, and more successfully build devoted fan followings right out of the gate.We're in the midst of a startup revolution, with new brands popping up ...
Peep Laja
Mar 28, 2021
I have a new favorite branding book. If you're only gonna read one, read this one: Obsessed by @emilyheyward      source
Range
Why Generalists Triumph in a Specialized World
David Epstein - May 28, 2019
Goodreads Rating
What's the most effective path to success in any domain? It's not what you think. ...
Peep Laja
Mar 21, 2021
@YashimVG @web Pick up the book "Range". When young, go broad instead of narrow. Keep exploring until you find that one thing you can't get enough of. The best marketers have a lot of breadth.      source
7 Powers
The Foundations of Business Strategy
Hamilton Helmer - Oct 27, 2016
Goodreads Rating
What are the secrets to making a company enduringly valuable? 7 Powers breaks fresh ground by constructing a comprehensive strategy toolset that is easy for you to learn, communicate and quickly apply.Drawing on his decades of experience as a business strategy advisor, active equity investor and Stanford University teacher, Hamilton Helmer develops...
Peep Laja
May 18, 2020
Here are my top 5 book recommendations on business strategy: - "Good Strategy, Bad Strategy" - "Blue Ocean Strategy" - "The 22 Immutable Laws of Marketing" - "7 Powers: The Foundations of Business Strategy" - "The 4 Disciplines of Execution"      source
The 4 Disciplines of Execution
Achieving Your Wildly Important Goals
Chris McChesney - Apr 12, 2016 (first published in 2011)
Goodreads Rating
“The 4 Disciplines of Execution is a book every leader should read.” —Clayton Christensen, Professor, Harvard Business School, and author of The Innovator’s Dilemma For fans of Good to Great and The First 90 Days, The Four Disciplines of Execution is the foundational text for creating lasting organizational change. A #1 Wall Street Journal bestsell...
Peep Laja
May 18, 2020
Here are my top 5 book recommendations on business strategy: - "Good Strategy, Bad Strategy" - "Blue Ocean Strategy" - "The 22 Immutable Laws of Marketing" - "7 Powers: The Foundations of Business Strategy" - "The 4 Disciplines of Execution"      source
Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim - Jan 20, 2015 (first published in 1994)
Goodreads Rating
A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents.Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for dif...
Peep Laja
May 18, 2020
Here are my top 5 book recommendations on business strategy: - "Good Strategy, Bad Strategy" - "Blue Ocean Strategy" - "The 22 Immutable Laws of Marketing" - "7 Powers: The Foundations of Business Strategy" - "The 4 Disciplines of Execution"      source
Good Strategy Bad Strategy
The Difference and Why It Matters
Richard Rumelt - Jul 19, 2011
Goodreads Rating
Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, an entrepreneur, a church pastor, the head of a schoo...
Peep Laja
May 18, 2020
Here are my top 5 book recommendations on business strategy: - "Good Strategy, Bad Strategy" - "Blue Ocean Strategy" - "The 22 Immutable Laws of Marketing" - "7 Powers: The Foundations of Business Strategy" - "The 4 Disciplines of Execution"      source
The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk!
Al Ries - Apr 27, 1994 (first published in 1993)
Goodreads Rating
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also...
Peep Laja
May 18, 2020
Here are my top 5 book recommendations on business strategy: - "Good Strategy, Bad Strategy" - "Blue Ocean Strategy" - "The 22 Immutable Laws of Marketing" - "7 Powers: The Foundations of Business Strategy" - "The 4 Disciplines of Execution"      source
The Half-Life of Facts
Why Everything We Know Has an Expiration Date
Samuel Arbesman - Aug 26, 2013 (first published in 2012)
Goodreads Rating
New insights from the science of science Facts change all the time. Smoking has gone from doctor recommended to deadly. We used to think the Earth was the center of the universe and that the brontosaurus was a real dinosaur. In short, what we know about the world is constantly changing. Samuel Arbesman shows us how knowledge in most fields evolves ...
Peep Laja
Jun 05, 2019
@jlinowski @mcmillanstu this is the idea of half-life of things... as well as "science"... facts change great book on the topic      source
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