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Permission Marketing

Turning Strangers into Friends and Friends into Customers

Seth Godin

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a fam...
Publish Date
1999
May 6
Goodreads rating
3.93
ISBN
8580001116051
Recommendations
1
Recommendations
No one wants your annoying ass marketing. Get their permission and deliver more than what they expect.      source