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Purple Cow

Transform Your Business by Being Remarkable

Seth Godin

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to ...
Publish Date
2009
November 12
First Published in 2003
Goodreads rating
3.77
ISBN
9780141016405
Recommendations
2
Recommendations
Only the unique get remembered.      source
Jun 20, 2018
@jonziskind @tferriss @ThisIsSethsBlog Thanks Jon. It’s such a great book. Personal ambition to meet Seth and ask him if we can turn the purple pink for another rendition 😉      source