Read This Twice
HomePeopleBooksListsMy Library 0Sign In

Rational Ritual

Culture, Coordination, and Common Knowledge

by Michael Suk-Young Chwe

Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? Why were circular forms favored for public festivals during the French Revolution? This book answers these questions using a single concept: common kno...
Publish Date
2013
April 27
Goodreads rating
3.33
ISBN
9780691158280
Tags
nonfictionpsychologysocial-sciencesbusinessmoney-and-finance
Recommendations
1