Secret Formula
The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Frederick Allen
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging acco...
Publish Date
2015-10-27T00:00:00.000Z
2015-10-27T00:00:00.000Z
First Published in 1994
Goodreads rating
3.94
Recommendations
1
Recommendations
2022-04-28T04:39:58.000Z
21. The book I originally read this story in, many years ago, was one of the first business books I ever read, and I highly recommend. – source