Secret Formula
The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
Frederick Allen
Discover the captivating story of Coca-Cola's rise to success through the lens of global hustling, cola wars, and marketing strategies that carved a niche in American social culture. Follow the colorful characters who turned a relic from the patent medicine era into an $80 billion empire. From Asa Candler, a pharmacist in 19th century Atlanta, to Robert Woodruff's 6-decade-long leadership that made Coca-Cola an iconic part of America's fabric. Written with extensive access to Coca-Cola's archives and private papers of Woodruff, this award-winning biography is a must-read for business enthusiasts and lovers of history.
Publish Date
2015-10-27T00:00:00.000Z
2015-10-27T00:00:00.000Z
first published in 1994
Goodreads Rating
3.95
Recommendations
1
Recommendations
2022-04-28T04:39:58.000Z
21. The book I originally read this story in, many years ago, was one of the first business books I ever read, and I highly recommend. – source