The Adweek Copywriting Handbook
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman
A practical guide to crafting copy that will entice and motivate customers to buy. Legendary copywriter Joe Sugarman provides expert advice and proven guidelines for writing the heart and soul of the advertising business. This is the ultimate companion for anyone looking to succeed in the industry.
Publish Date
2006-12-11T00:00:00.000Z
2006-12-11T00:00:00.000Z
Goodreads Rating
4.12
ISBN
8582124444448
Categories
Recommendations
1
Recommendations
2021-05-25T17:52:27.000Z
@KehindeJejelaye So true! I still recommend this as one of my top 3 books on copywriting :) – source