The Catalyst
How to Change Anyone's Mind
Jonah Berger
Discover a revolutionary approach to changing anyone's mind with The Catalyst. Marketers, leaders, startups, nonprofits, and anyone who wants to catalyze change will benefit from this book. Identify key barriers to change and learn powerful techniques to remove roadblocks and reduce barriers to change. You'll discover how successful change agents ask the right questions and how they transform entire industries, organizational culture, political beliefs, and more. Become a catalyst for extraordinary results with The Catalyst.
Publish Date
2020-03-10T00:00:00.000Z
2020-03-10T00:00:00.000Z
Goodreads Rating
3.93
ISBN
9781982108601
Recommendations
1
Recommendations
2020-12-06T21:42:32.000Z
I loved the book.
To make people change their mind, don't push. Persuade and remove barriers to change.
Very useful when you think of your #marketing #adcopy – source