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The Challenger Sale

Taking Control of the Customer Conversation

Matthew Dixon

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matth...
Publish Date
2011
November 10
Goodreads rating
3.96
ISBN
8580001040912
Recommendations
0