The Fall of the Red Wall

The Fall of the Red Wall delves into the remarkable shift in British politics that caused thousands of lifelong Labour voters to abandon the party in the 2019 General Election. This book uncovers the importance of longer term trends and changing public narratives in these communities. With analysis of election results, focus groups and interviews in forty-one Red Wall constituencies, the author explains how a disconnect between Labour and working class communities led to a new public narrative that ultimately shaped the 2019 election results. A must-read for political communicators, activists, and researchers from across the political spectrum.