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The Great Beanie Baby Bubble

The Amazing Story of How America Lost Its Mind Over a Plush Toy--and the Eccentric Genius Behind It

Zac Bissonnette

In the annals of consumer crazes, nothing compares to Beanie Babies. With no advertising or big-box distribution, creator Ty Warner - an eccentric college dropout - become a billionaire in just three years. And it was all thanks to collectors. The end of the craze was just as swift and extremely devastating, with "rare" Beanie Babies deemed worthle...
Publish Date
2016
March 15
First Published in 2014
Goodreads rating
3.89
ISBN
9781591848004
Recommendations
2
Recommendations
Feb 23, 2021
At the height of the mania Beanie Babies made up as much as 10% of eBay's revenue This book by Zac Bissonnette is excellent on crowd psychology, persuasion and sales tactics      source
Jan 16, 2021
One of my favorite books      source