The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test is a practical guide that will help you save time, money, and heartbreak. It tackles the critical subject of how to talk to customers in order to develop a successful business. It highlights the common mistakes entrepreneurs make when engaging with customers and how to avoid them. This book offers insights into the foundational skills of lean startup and customer development, providing a roadmap for those who seek to improve their customer conversations.
2019-10-08T15:44:44.000ZOn the matter of discussing "turpentine", The Mom Test has been one of the most helpful books I've read in improving my ability to talk to users & understand what they care about. I thought I was pretty good until I read it: – source