The Right It
Why So Many Ideas Fail and How to Make Sure Yours Succeed
Learn how to beat market failure and turn your ideas into successful ventures with The Right It. Using insights and experience from Google and entrepreneurial success, Alberto Savoia offers a new approach to launching products, services, and businesses. Discover the hard facts of market failure and gain practical strategies for market engagement, creating hard data, and developing pretotypes. Filled with detailed case studies and a proven formula, The Right It is a groundbreaking and entertaining read for anyone looking to build the next "big thing."