The Sport Business Handbook
Insights From 100+ Leaders Who Shaped 50 Years of the Industry
Insider perspectives from over 100 leaders in the trillion-dollar sport business industry are compiled in The Sport Business Handbook. Explore real-life stories and rare glimpses into professional dealings, including insider views of major sports deals. With practical advice from league commissioners, team owners, executives, pro athletes, and media personalities, this anthology is a must-read for anyone interested in the behind-the-scenes intricacies of sport business. From breaking into the industry to mastering leadership skills, this comprehensive guide provides guidance for all levels. Instructors will have access to an instructor's guide with online audio and video clips to supplement the text. Join the biggest names in the industry and become a leader to shape the sport business industry for the next 50 years.