This Is Marketing
You Can't Be Seen Until You Learn to See
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of count...
Aug 02, 2019A must-read for every entrepreneur. A holistic, generous, human, emotional, long-term, story-driven approach to your business. The world would be a much better place if businesses were led this way. You'll have a competitive advantage if you do this, since so few do. – source