Using Behavioral Science in Marketing
Drive Customer Action and Loyalty by Prompting Instinctive Responses
Discover how to increase engagement, response rates, and ROI in marketing with this practical guide that applies behavioral science principles in key areas of marketing. Featuring case studies from AT&T, Amazon Prime and more, this book shows how to use storytelling, convey exclusivity and prompt customer loyalty. With downloadable checklists and interactive templates, this crucial resource will help your marketing stand out and succeed in a highly competitive space.