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Value Proposition Design

How to Create Products and Services Customers Want (Strategyzer)

Alexander Osterwalder

If you liked "Business Model Generation," you'll love "Value Proposition Design." The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to use the Value Proposition Canvas, a practical business tool to design, test, create, and manage products and services customers want. It compliments ...
Publish Date
2014
October 20
First Published in 2013
Goodreads rating
4.27
ISBN
8601410712150
Recommendations
1
Recommendations
Is a “must have” for anyone creating a new venture. It captures the core issues around understanding and finding customer problems and designing and validating potential solutions.      source