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Where the Suckers Moon

The Life and Death of an Advertising Campaign

Randall Rothenberg

"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991.As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the c...
Publish Date
1995
October 31
Goodreads rating
3.93
ISBN
9780679740421
Recommendations
1
Recommendations
Dec 26, 2019
Q: What’s your favorite book on building a brand that ages well? #askJF - @TanWithMedia A:      source