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Words That Work

It's Not What You Say, It's What People Hear

Frank I. Luntz

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters li...
Publish Date
2008
August 5
First Published in 2006
Goodreads rating
3.62
ISBN
9781401309299
Recommendations
1