After Steve
How Apple Became a Trillion-Dollar Company and Lost Its Soul
Tripp Mickle
This book delves into the untold story of what happened at Apple after the passing of Steve Jobs. Tripp Mickle follows the company's top lieutenants, Jony Ive and Tim Cook, and how their differing personalities led to Apple losing its innovative spirit. While Jony designed the products that made Apple a household name, Tim skyrocketed the company's revenue growth through maximizing margins. The book showcases how Apple lost its soul in its pursuit of operational excellence, and is based on conversations with 200 current and former Apple executives and key figures like Anna Wintour.
Publish Date
2022-05-03T00:00:00.000Z
2022-05-03T00:00:00.000Z
Goodreads Rating
4.1
ISBN
9780063009813
Recommendations
3
Recommendations
2022-05-20T18:21:18.000Z
To me this book is story of American business in the last decade: Tim Cook by all Wall Street metrics is a great CEO...ballooned stock price, increased revenue, slashed margin, expand services etc
But Apple hasn't shipped a truly revolutionary product since Jobs died... – source2022-04-28T13:20:00.000Z
Great book by @trippmickle, #Apple reporter at @nytimes
A page-turner that would interest creatives, business managers & anyone who has an iPhone – source2022-05-28T19:04:54.000Z
If you’re a founder or an executive, this is a must read.
It’s a book about the moves Apple made after Steve Jobs. Couldn’t put it down. – source