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After Steve

How Apple Became a Trillion-Dollar Company and Lost Its Soul

Tripp Mickle

This book delves into the untold story of what happened at Apple after the passing of Steve Jobs. Tripp Mickle follows the company's top lieutenants, Jony Ive and Tim Cook, and how their differing personalities led to Apple losing its innovative spirit. While Jony designed the products that made Apple a household name, Tim skyrocketed the company's revenue growth through maximizing margins. The book showcases how Apple lost its soul in its pursuit of operational excellence, and is based on conversations with 200 current and former Apple executives and key figures like Anna Wintour.
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To me this book is story of American business in the last decade: Tim Cook by all Wall Street metrics is a great CEO...ballooned stock price, increased revenue, slashed margin, expand services etc But Apple hasn't shipped a truly revolutionary product since Jobs died...      source
Great book by @trippmickle, #Apple reporter at @nytimes A page-turner that would interest creatives, business managers & anyone who has an iPhone      source
If you’re a founder or an executive, this is a must read. It’s a book about the moves Apple made after Steve Jobs. Couldn’t put it down.      source