
Data-Driven Marketing
The 15 Metrics Everyone in Marketing Should Know
Mark Jeffery
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves ef...
Publish Date
2010
February 8
Goodreads rating
3.9
ISBN
9780470504543
Categories
Recommendations
2