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Data-Driven Marketing

The 15 Metrics Everyone in Marketing Should Know

Mark Jeffery

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves ef...
Publish Date
2010
February 8
Goodreads rating
3.9
ISBN
9780470504543
Recommendations
2
Recommendations
Apr 11, 2019
16/ Data-Driven Marketing. Marketing is critical in business, but it can be difficult to measure impact and thus improve. Mark Jeffery shows us how to get and use data, applying principles useful in many aspects of business. @KelloggSchool      source