Hooked

Discover the secret behind why some products keep us coming back for more in this insightful book on the Hook Model. Author Nir Eyal breaks down the four-step process that successful companies use to subtly encourage customer behavior, resulting in products that users can't put down. With practical insights and actionable steps, Eyal provides a how-to guide for anyone involved in product management, marketing, or design. Dive into fascinating examples from the likes of Twitter, Pinterest, and the Bible App to master the art of creating user habits that stick.