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Made to Stick

Why Some Ideas Survive and Others Die

Chip Heath

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, a...
Publish Date
January 2
First Published in 2006
Goodreads rating
Feb 11, 2020
Actually analyzing what makes certain ideas or stories more memorable than others! Fascinating. Apply this wisdom to your songs, bio/story, communication with fans, etc.      source
Feb 11, 2020
📚 Here are the books I recommend reading most:      source
Nov 16, 2019
@conorgil My all-time favorite example of research communication is The Selfish Gene. Astonishingly effective at explaining deep research ideas/findings to a lay reader. A book with great advice: (It isn't specific to research but still super valuable.)      source
May 17, 2011
@LS_Soul Such a great book. Made To Stick is our marketing bible.      source