Ogilvy on Advertising
David Ogilvy
Advertising mastermind David Ogilvy shares his candid and indispensable expertise on all aspects of the industry in this must-read primer. With a focus on effective techniques and insider knowledge, this book is a goldmine of invaluable advice for anyone interested in the world of advertising. Featuring 223 photos, Ogilvy's insights will have you thinking differently about the power of branding and messaging.
Publish Date
1985-03-12T00:00:00.000Z
1985-03-12T00:00:00.000Z
first published in 1983
Goodreads Rating
4.14
ISBN
9780394729039
Categories
Recommendations
3
Recommendations
2021-06-04T17:10:23.000Z
My top 3 books to read on copywriting:
Advertising Secrets of the Written Word
-Joseph Sugarman
Ogilvy On Advertising
-David Ogilvy
Getting Everything You Can Out of All You've Got
-Jay Abraham – source