The Luxury Strategy
Break the Rules of Marketing to Build Luxury Brands
Jean-Noël Kapferer
Discover the secrets of managing luxury brands and companies with The Luxury Strategy. Written by leading luxury experts, Jean-Noel Kapferer and Vincent Bastien, this book offers a rigorous blueprint for achieving success in the world of luxury. Learn about the essence of luxury, digital strategy, globalization, and sustainability. Discover the counter-intuitive rules for marketing luxury goods and services, and how luxury brands remain resilient to recessions. With examples from iconic brands like Chanel, Louis Vuitton, and Armani, The Luxury Strategy is your guide to transforming small family businesses into worldwide successes.
Publish Date
2009-02-01T00:00:00.000Z
2009-02-01T00:00:00.000Z
first published in 2008
Goodreads Rating
4.2
ISBN
9780749464912
Categories
Recommendations
2
Recommendations
2021-04-14T20:25:21.000Z
@GavinSBaker One of my favorite business books ever because it’s so detailed. – source2018-09-13T19:50:41.000Z
“Behind the Curtain” Book #2: The Luxury Strategy by Jean-Noël Kapferer and Vincent Bastien.
Curious if, after reading the below, you think there can be “luxury” investment products – source