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Patrick O'Shaughnessy


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James Patrick O'Shaughnessy is an American investor and the founder, Chairman, and Chief Investment Officer of O'Shaughnessy Asset Management, LLC, an asset management firm headquartered in Stamford, Connecticut.
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The Luxury Strategy
Break the Rules of Marketing to Build Luxury Brands
Jean-Noël Kapferer - Oct 28, 2012 (first published in 2008)
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Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury, causing confusion today about what really makes a luxury product, a luxury brand or a luxury company. Luxury experts Jean-Noel Kapferer and Vincent Bastien pro...
Patrick O'Shaughnessy
Apr 14, 2021
@GavinSBaker One of my favorite business books ever because it’s so detailed.      source
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Patrick OShaughnessy
Science and Practice (5th Edition)
Robert B. Cialdini - Aug 07, 2008 (first published in 1984)
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Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a sales...
Patrick O'Shaughnessy
Apr 10, 2021
@ykovzel @peteweishaupt You can do in school. Make it a series of projects with guidance and sharing in between. The best book on sales is Influence by Cialdini. But even after reading that you have to go out it into practice.      source