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Positioning

The Battle for Your Mind

Al Ries

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, a...
Publish Date
2001
January 3
First Published in 1980
Goodreads rating
4.04
ISBN
9780071359160
Recommendations
2
Recommendations
Nov 06, 2020
@hunteransley @paulg I mean not really. You can simultaneously have a great message (the left may not) but still have ways of framing it negatively (the right does). Great book on this:      source
Jun 21, 2009
Positioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books.      source