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The Paradox of Choice

Why More Is Less

Barry Schwartz

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented.As Americans, we assume that more choice mea...
Publish Date
2004
January 6
Goodreads rating
3.84
ISBN
9780060005696
Recommendations
2
Recommendations
Jul 11, 2007
Faced with many options or decisions in your life? This will change the way you look at them. We feel worse when we have too many options.      source
A very good book.      source