Ryan Hoover

Discover how to become "indistractable" with this groundbreaking book by a former Stanford lecturer and behavioral design expert. Revealing the hidden psychology driving us to distraction, the author provides a four-step, research-backed model to help us finally follow through on our intentions. Learn how to get the best out of technology without letting it get the best of us, how to fix a dysfunctional company culture, and how to raise indistractable children in an increasingly distracting world. Practical and empowering, this book will help you control your time and attention to live the life you really want.

"Mindful Design" by Scott Riley is a must-read for designers who want to create seamless designs that align with human behavior. This book explores brain science to help designers understand how to integrate product design into people's lifestyle, instead of disrupting it. The book introduces neurological aspects and limitations of human vision and perception, musical harmony, pattern recognition and cognitive perception, which are important to designers. The second half of the book focuses on practical application using real-world examples of interaction and interface design. Design is a responsibility and this book shows you how to make the right design choices that benefit users.

Networking can be a necessary evil, particularly for introverts. But Karen Wickre's approach is all about embracing your quiet side and making genuine connections that last. As a former Google executive and self-described introvert who has worked in Silicon Valley for thirty years, she offers practical and creative strategies that allow you to nurture a vibrant circle of reliable contacts without leaving your comfort zone. This easy-to-use guide is perfect for anyone who finds themselves shying away from traditional networking activities, or who would prefer to be curled up with a good book.

Atrévete a no gustar te mostrará cómo desatar todo tu poder interior para tener el valor ser tú mismo, enseñándote una forma de pensar profundamente liberadora que te permitirá desarrollar el coraje para cambiar e ignorar las limitaciones que nosotros y las personas que nos rodean nos han impuesto. Escrito en forma de diálogo entre un filósofo y un joven, al estilo socrático, este libro es un acercamiento al mundo del autoconocimiento y las enseñanzas de Sigmund Freud, Carl Jung y Alfred Adler al alcance de todos.

¿Por qué algunos productos capturan nuestra atención, mientras otros fracasan? ¿Qué hace que nos relacionemos con ciertos productos? ¿Hay un patrón que subyace a cómo nos enganchan algunas tecnologías? Este libro introduce a los lectores en el "Modelo Hook", un proceso de cuatro pasos que las empresas usan para construir hábitos. A través de ciclos de enganche (hook) consecutivos, los productos exitosos consiguen el objetivo final de atraer repetidamente a los usuarios - sin depender de costosa publicidad o agresivos mensajes. Enganchado (Hooked) es una guía para construir productos que la gente no pueda dejar. Escrito para gerentes de producto, diseñadores, gerentes de marketing, emprendedores, gerentes de desarrollo de clientes y gente ansiosa de aprender más acerca de elementos que nos ayuden a controlar nuestras conductas. Este libro entrega a los lectores: - Ideas prácticas para crear hábitos intensos en los usuarios. - Pasos accionables para construir productos que la gente ame. - Técnicas usadas por Twitter, Instagram, Pinterest, y otros productos que forman hábitos. Nir Eyal resumió años de estudios, consultoría y experiencia práctica para escribir un manual para crear productos que forman hábitos. Nir ha enseñado en el Graduate School of Business de la Universidad de Stanford y en el Hasso Plattner Institute of Design (d.school) de esa misma universidad. Sus escritos sobre tecnología, sociología y negocios aparecen en medios como el Harvard Business Review, The Atlantic, TechCrunch, y Psychology Today.

Learn how to successfully bring a product to market, write a business or marketing plan, and organize sales and business development with "The Four Steps to the Epiphany." Discover the importance of strategy and gain insight into what makes some startups successful while others fail. Packed with real-life examples, this book equips you with the skills to achieve success in your business ventures.

Learn how to turn your passion into a profitable business with the help of the Internet. In this book, the author shares his secrets on how to build your personal brand and make your entrepreneurial dreams come true. Follow his step-by-step guide and make use of modern business tactics to succeed. This is the ultimate driver's manual for anyone looking to cash in on their passion.