Sara Wachter-Boettcher

Named a Best Book of 2021 by  Kirkus...

Discover how to build trust with consumers and citizens in today’s economy with this book. Marketers often talk about empathy and authenticity, but what really works? By giving control to your audience, you can empower them to make informed decisions and put more trust in your brand. Learn from a range of successful organizations that have embraced these strategies, including Airbnb, Zoom, the FBI, and The New York Times. Content strategy expert Margot Bloomstein provides actionable tactics in an actionable framework to help your brand regain trust, respect, and customer loyalty. Lead your organization and audience from cynicism to hope.

Discover how words make software human-centered in this insightful book. Writing is just as important as branding and code, and this book will show you how to give your users clarity, test your words, and collaborate with your team. Explore how writing is designing and learn how to create a more user-friendly experience.