Learn how staying small rather than growing can lead to a richer and more fulfilling career. Company of One is a unique approach to small business that shows you how to generate ongoing cash flow and work for yourself, on your own terms. Author Paul Jarvis left the high-pressure corporate world to work for himself on a lush island, embracing a more productive and rewarding lifestyle. Discover how you can do the same: plan your setup, determine your revenue goals, handle crises, and keep your clients happy all on your own.

Why Staying Small is the Next Big Thing for Business

Company of One

Discover a new approach to building successful startups and launching new products in the face of extreme uncertainty. The Lean Startup helps companies of all sizes to be more capital efficient and leverage human creativity more effectively. Author Eric Ries offers a scientific approach to creating and managing startups that utilizes rapid experimentation and validated learning, rather than traditional business plans. Learn how to adapt and adjust your vision before it's too late and stay ahead of the competition in today's constantly evolving market.

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Lean Startup

Discover uncharted frontiers and create new inventions - this is the main topic of Zero to One. Peter Thiel, the legendary entrepreneur and investor, believes that progress should not be limited to computers or Silicon Valley. In fact, he argues that progress can be achieved in any industry or area of business. Thiel's book presents an optimistic view of the future of progress in America and provides a new way of thinking about innovation, starting with learning to ask the right questions to find value in unexpected places. If you want to build a better future, this book is a must-read.

Notes on Startups, or How to Build the Future

Zero to One

Explore the world of computer programming and software design as Paul Graham presents "Hackers & Painters: Big Ideas from the Computer Age." Graham sheds light on the motivations and lives of hackers, and why their influence is so important in the modern age. With topics ranging from software beauty to heresy and free speech, this book provides in-depth exploration of the computer world, and how it impacts our lives on a daily basis. Gain a new perspective on technology, programming, and design that will change the way you think and work.

Big Ideas From The Computer Age

Hackers & Painters

This business classic is a practical guide for building an industry-dominating business, written by an experienced team who've helped tens of thousands of executives navigate scaling up their ventures. From the basics of people and strategy, to execution and cash, the book provides updated tools and techniques to align your team and contribute to your company's growth. Learn how to turn your business into a company where customers are doing your marketing and everyone is making money. Scaling Up is a must-read for anyone striving for success in the business world.

How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

Scaling Up

Discover the timeless principles of intuitive navigation and information design with this classic guide, relied on by over 400,000 web designers and developers since its first publication in 2000. In this 3rd edition, Steve Krug offers fresh perspective, updated examples, and a new chapter on mobile usability, while retaining the short, profusely illustrated, and fun to read style that has made this book a must-read for anyone working on websites. Whether you're a veteran or a newcomer, this book will show you why it's essential for web designers and developers alike.

A Common Sense Approach to Web Usability

Don't Make Me Think

Discover the inspiring story of a business genius who dared to do what others thought was impossible. Chronicling his incredible journey, this autobiography follows Richard Branson as he defies the odds to create one successful venture after another, from music to cola to airlines. Branson shares his personal "rules" for success and shows readers how to spot golden opportunities in untapped markets. Filled with colorful stories of adventure and triumph, Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P.T. Barnum.

How I Survived, Had Fun, and Made a Fortune Doing Business My Way

Losing My Virginity

Traction is a must-read for startup founders and employees. The book emphasizes the importance of thinking about traction in the same way as building a product, and offers a framework that has been used by successful companies like Wikipedia, Reddit, and Kayak.com to get traction. The book covers all possible marketing channels for getting traction and outlines which channels will be the key to your growth. The book draws from interviews with numerous successful founders, providing repeatable tactics and strategies used to get traction.

How Any Startup Can Achieve Explosive Customer Growth

Traction

Discover the secret behind why some products keep us coming back for more in this insightful book on the Hook Model. Author Nir Eyal breaks down the four-step process that successful companies use to subtly encourage customer behavior, resulting in products that users can't put down. With practical insights and actionable steps, Eyal provides a how-to guide for anyone involved in product management, marketing, or design. Dive into fascinating examples from the likes of Twitter, Pinterest, and the Bible App to master the art of creating user habits that stick.

How to Build Habit-Forming Products

Hooked

Discover the unconventional principles of one of the world's most successful entrepreneurs and investors, and how they can be applied to achieve unique results in both life and business. Learn about Bridgewater Associates, the fifth most important private company in the US, and the idea meritocracy culture that has led to their success. In Principles, author Ray Dalio outlines hundreds of practical lessons built around "radical truth" and "radical transparency," which can be applied to decision-making in any setting. Gain access to proven advice unlike anything found in conventional business press.

Life and Work

Principles

Follow the fascinating life and career of global business icon Richard Branson in his second memoir, which covers the past two decades of his ups and downs, including the creation of Virgin Galactic and his passion for public service. From juggling work and family life to encounters with famous figures like Bill Gates and Beyonce, Branson shares intimate thoughts on his five decades as an ultimate entrepreneur, creating a unique company culture, and his recent shift towards philanthropy. Don't miss out on this inspiring and captivating read!

Tech / Business