What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better—and smarter—solution is simply to remain small? This book explains how to do just that.Comp...

Why Staying Small is the Next Big Thing for Business

Company of One

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for on...

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Lean Startup

If you want to build a better future, you must believe in secrets.The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise t...

Notes on Startups, or How to Build the Future

Zero to One

"The computer world is like an intellectual Wild West, in which you can shoot anyone you wish with your ideas, if you're willing to risk the consequences. " --from Hackers & Painters: Big Ideas from the Computer Age, by Paul GrahamWe are living in the computer age, in a world increasingly designed and engineered by computer programmers and software...

Big Ideas From The Computer Age

Hackers & Painters

Winner of the 2015 International Book Awards for General BusinessWinner of the 2015 National Indie Excellence Award for General Business Winner of the 2015 Readers' Favorite International Book Award Gold Medal for Non-Fiction BusinessWinner of the 2015 Paris Book Festival Award for BusinessWinner of the 2015 Amsterdam Book Festival Award for Busine...

How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

Scaling Up

Since Dont Make Me Think was first published in 2000, over 400,000 Web designers and developers have relied on Steve Krugs guide to help them understand the principles of intuitive navigation and information design.In this 3rd edition, Steve returns with fresh perspective to reexamine the principles that made Dont Make Me Think a classic-with updat...

A Common Sense Approach to Web Usability (3rd Edition)

Don't Make Me Think

"Oh, screw it, let's do it."That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from fina...

How I Survived, Had Fun, and Made a Fortune Doing Business My Way

Losing My Virginity

Most startups end in failure.Almost every failed startup has a product. What failed startups don't have are enough customers.Founders and employees fail to spend time thinking about (and working on) traction in the same way they work on building a product. This shortsighted approach has startups trying random tactics - some ads, a blog post or two ...

How Any Startup Can Achieve Explosive Customer Growth

Traction

How do successful companies create products people cant put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process e...

How to Build Habit-Forming Products

Hooked

Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.In 1975, Ray Dalio founded an investment firm, ...

Life and Work

Principles

Global business icon Richard Branson has written many books, but none have been more popular than his first memoir, 1998's Losing My Virginity. Now he's finally publishing his second volume of memoirs, covering all of his fascinating ups and downs of the past two decades. In the two decades since Richard Branson wrote Losing My Virginity, his life ...

Tech / Business