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Hit Makers

How to Succeed in an Age of Distraction

Derek Thompson

Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the ...
Publish Date
2018
February 6
First Published in 2017
Goodreads rating
3.93
ISBN
9781101980330
Recommendations
3
Recommendations
Superb.      source
Offers a fresh and compelling take on how the media function and how ideas spread.      source
Feb 07, 2017
Every time I talk to @DKThomp, I can't stop taking my phone out to jot down insights that pop up in the convo. His book has the same effect.      source