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Onward

How Starbucks Fought for Its Life without Losing Its Soul

Howard Schultz

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarka...
Publish Date
2012
March 27
First Published in 2007
Goodreads rating
3.85
ISBN
9781609613822
Recommendations
2
Recommendations
Story of his return to Starbucks, and the success of the company in a tumlutuous economic time in history.      source