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The Halo Effect

. . . and the Eight Other Business Delusions That Deceive Managers

Phil Rosenzweig

With two new chapters and a new preface, the award-winning book The Halo Effect continues to unmask the delusions found in the corporate world and provides a sharp understanding of what drives business success and failure.Too many of today’s most prominent management gurus make steel-clad guarantees based on claims of irrefutable research, promisin...
Publish Date
June 17
First Published in 2007
Goodreads rating
Dec 15, 2007
If you read business books, you should read this business book. You'll read all others with a more skeptical (and intelligent) eye      source
Jul 09, 2020
@SanaSecurities It is my all time favorite book.      source
We have a tendency to idolize people and companies who show success in one area and think that everything they do must be wonderful because they’re successful. Not so. The Halo effect clouds our judgment and makes us cargo cult terrible practices and traits of successful people.      source
One of my favorite business books.      source
Dec 05, 2020
Not my idea - Delusion #7 from Phil Rosenzweig’s great book, The Halo Effect. It’s a short book that will change the way you think:      source