The Halo Effect
. . . and the Eight Other Business Delusions That Deceive Managers
by Phil Rosenzweig
With two new chapters and a new preface, the award-winning book The Halo Effect continues to unmask the delusions found in the corporate world and provides a sharp understanding of what drives business success and failure.Too many of today’s most prominent management gurus make steel-clad guarantees based on claims of irrefutable research, promisin...
Dec 15, 2007If you read business books, you should read this business book. You'll read all others with a more skeptical (and intelligent) eye – source
Jan 04, 2018We have a tendency to idolize people and companies who show success in one area and think that everything they do must be wonderful because they’re successful. Not so. The Halo effect clouds our judgment and makes us cargo cult terrible practices and traits of successful people. – source